American Academy of Dermatology

The American Academy of Dermatology has partnered with Ascend for its Annual and Summer Meetings since 1992.
We provide full-service advertising sales, editorial and production for multiple print and digital products before, during and after the meetings, as well as hotel sponsorship sales. Revenues for the AAD meetings have grown 167% between 2014 and 2018. In 2013, Ascend also began selling advertising for AAD’s practice management magazine—growing revenues for Dermatology World more than 133% between 2015 and 2018.
Advance Program, Annual Meeting News, Attendee Welcome Guide, Dermatology World Magazine, Doctors Bags, eDailies, eHighlights, ePreviews, Final Program, Hotel Sponsorships, Individual Room Drops, Meeting News Landing Page, Meeting News Newsstands, Onsite Meeting Guide
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All Hands on Deck

When we’re working onsite, it doesn’t matter if you’re a part of the production team or the CEO – everyone does what’s necessary to make the event flawless. I remember once at AAD, I was checking hotel room daily deliveries, and I got to one hotel about 4 a.m., and they hadn’t delivered the papers because they said they hadn’t received them. I had the delivery receipt in my hand, so I knew they were there, but they insisted they weren’t. Somehow, I managed to convince them to let me out onto their loading dock. Here I was, at 4 a.m., crawling over boxes of just-delivered strawberries and bananas, and what do you know – there’s our papers. I got the bell staff hustling, and every paper was delivered on time.
ALL HANDS ON DECK
When we’re working onsite, it doesn’t matter if you’re a part of the production team or the CEO – everyone does what’s necessary to make the event flawless. I remember once at AAD, I was checking hotel room daily deliveries, and I got to one hotel about 4:00 in the morning, and they hadn’t delivered the papers because they said they hadn’t received them. I had the delivery receipt in my hand, so I knew they were there, but they insisted they weren’t. Somehow, I managed to convince them to let me out onto their loading dock. Here I am, at 4:00 in the morning, crawling over boxes of just-delivered strawberries and bananas, and what do you know – there’s our papers. I got the bell staff hustling, and every paper was delivered on time.
Tricia Walsh, Vice President, Media Development

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